|National||ANOTHER TV COMMERCIAL PROVOKES CHURCH|
The Catholic Church yesterday hit out at cynical advertisers taking "cheap shots" at religion and deliberately trying to provoke controversy involving the church.
The Courier Mail quotes church spokesperson Fr Brian Lucas' assertion that "it's just cynical commercial opportunism".
Recently the Church reacter to a beer commercial depicting a man in a confessional tricking a priest into revealing the names of wayward women. This week, another commercial, for Thredbo resort, has used images of a statue of the Virgin Mary squirting tears of loneliness.
Fr Lucas warned companies would risk their corporate images by underestimating Australians' sensitivity towards religion.
Spurred on by many telephone calls from angry parishioners, the Church has already lodged a formal complaint with brewer Lion Nathan over the beer commercial.
Fr Lucas said the advertisement was viewed by fellow priests as being in extremely poor taste.
The brewer has refused to pull the commercial off television. The Advertising Standards Board also has rejected complaints.
Courier Mail 1:30pm 11/6/99