Baby Jesus a retail hit

Nativity scenes are selling in record numbers across Australia, with advertising and marketing analysts suggesting a generation of thirtysomething Christmas shoppers are starting to look skywards for some festive cheer.

The Southern Cross reports a major retailer of Christmas decorations is doubling its range of nativity scenes for the up-coming season.

Christmas Warhouse chief Michael Mayer said nativity sales have increased by up to 50 per cent in the past three years, with stock sold out as early as November.

Mr Mayer said he expects to sell more than 2000 nativity scenes by the end of December.

In Adelaide, Pauline Books said its retail outlet starts selling nativity scenes from October and is nearly sold out by Christmas Eve.

Retailer Christmas Kingdom reports most of the customers buying nativity sets are parents aged in their thirties wanting to teach their children the true meaning of Christmas.

Baby Jesus offers hope (Southern Cross, December 2007)

4 Dec 2007