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Vatican partners with Israel on tourism


In a bid to boost Holy Land visitor numbers, Israel's Ministry of Tourism is partnering with the Holy See's new charter flight service for pilgrims.

Ynetnews reports that aim of the venture is to increase the number of Catholic pilgrim visitors to Israel.

Israeli Tourist Bureau manager Suzan Kalgesbrun said that the cooperation was aimed at marketing the flights towards young religious Italians.

She said: "We have marketing agreement with the airline, especially this young crowd, because the Catholic church wants to bring them closer to religion,"

The bureau manager added that Israel was also interested in bringing secular Italians to the country, and has "created ad and PR campaigns to encourage non-religious Italians to visit Israel."


SOURCE
Tourism Ministry, Vatican sign deal (Ynet News, 28/8/07)

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