$250,000 campaign to market Jesus

South Australia's Christian churches - including the Catholic Church - are this month spending $250,000 on a marketing campaign to spell out the relevance of Christianity in today's society.

The Advertiser reports that Hindmarsh parish priest and Archdiocesan Strategic Planning Officer Fr Paul Cashen, joined the Uniting Church's Rev Stuart Cameron and Salvation Army Major Iain Trainor unveiled the first of 22 Adelaide billboards on Sunday.

The $250,000 campaign - funded by parishioner donations and businesses - will also get its message across through television, radio and newspaper advertisements.

The Bible Society in Australia has spent the past two years developing the Jesus. All About Life campaign, with Adelaide the first city to take part in the mainstream media promotion.

The society's state executive director, Michael Chant, said the campaign is timely in today's political and social climate.

"There has been a great need to put aside... differences and get together in this time of terrorism, marriage breakdown and children taking drugs," he said.

"What we want people to realise is that what Jesus had to say is relevant in today's society. If people listen, then maybe there wouldn't be all the problems that there are today."

He said the campaign would run for about four weeks.

$250,000 campaign to market Jesus (The Advertiser 8/8/05)

LINKS (not necessarily endorsed by Church Resources)
Jesus: All About Life
Bible Society - Jesus: All About Life

9 Aug 2005