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Study says more use Christian Media than attend church

A nationwide survey from the US indicates that while 56% of adults attend church services in a typical month, a much larger percentage is exposed to religious information and experiences through various forms of media.

The Barna Group, which conducted the study, says radio and television are the most popular Christian media, but faith-related Internet sites as well as religious magazines, newspapers and books also enjoy significant exposure.

"Although these religious media are a supplement to a church experience for most people, millions of individuals rely upon one or more of these media as their primary source of spiritual input," according to a summary on the group's website.

Nearly half of all US adults - 46% - listen to a Christian radio broadcast in a typical month. The survey found that one out of every six US adults (16%) listens to Christian radio on a daily basis, which is more than double the percentage of adults who use any other Christian medium that regularly. Overall, just as many adults (46%) said they never listen to Christian radio as said they listen at least once a month.

The percentage of adults who watch Christian television programming has remained unchanged since 1992, with an estimated 45% tuning in to a Christian program during a typical month. Relatively few adults (7%) watch Christian television on a daily basis. About four out of ten adults (41%) never watch such programming.

The data reported in this summary are based upon telephone interviews with a nationwide random sample of 1003 adults conducted in January 2005 by The Barna Group.

Christian media is a significantly smaller, although growing, influence in the Australian media market. Earlier this month, the Australian Catholic Bishops recognised television's ability to reach the 'unchurched' by launching Catholic Church TV on the new Aurora Community Channel available on the Foxtel and Austar Digital platforms. The Australian Christian Channel has broadcast to a niche audience through pay TV providers for some years.

More People Use Christian Media Than Attend Church (The Barna Group 14/3/05)

LINKS (not necessarily endorsed by Church Resources)
The Barna Group
Eternal Word Television Network
Trinity Broadcasting Network
Aurora Community Television
Australian Christian Channel
Mass for You at Home (National Catholic Television Library)

New Catholic presence on Pay TV (CathNews 29/3/05)

15 Mar 2005