Religious ban hits prayer site poster campaign
The Church has been knocked back in its attempt to book train and outdoor advertising for a new website containing prayer resources.
Agencies Adshel and Australian Posters told Jesuit Fr Michael Kelly that their contracts meant they were unable to consider "any political, racist or religious advertising".
Fr Kelly, CEO of Church Resources, is set to launch the Daily Prayer Online site www.pray.com.au. The site will provide a new home for the prayer materials Church Resources had been publishing on the CathNews site over the past five years.
The controversial campaign includes slogans such as "Don't look down, look up" and "Talk to the Boss online every day".
Australian Posters sales co-ordinator Cameron Bloomfield sent an email to Melbourne-based Nitro, the advertising agency working for Church Resources: "I'm sorry to inform you that there is to be no political, spiritual or religious advertising on rail networks within Australia."
Fr Kelly told The Age that he has seen railway station ads for the Mormons and the Bible Society.
"This is outrageous," he said. "How can contracts discriminate on the basis of religion?
The Age reports that in the face of confusion and uncertainty, Melbourne's M>Train rail network and Australian Posters are reviewing the ban.
Church angry after religious advertisements rejected (The Age 12/3/04)
Daily Prayer Online
12 Mar 2004